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Kristin Scroggin, the Managing Partner and Lead Trainer at genWHY Communication Strategies, realized she had a big problem three years into her teaching career at the University of Alabama in Huntsville. Her plan of making all her Millennial students "love her" (so they would work harder in her classes) was backfiring. Instead of working harder, they thought she was more likely to "hook them up" with a good grade. It was time to find a new pedagogical (teaching) style that would work for a new generation of students. That's when she began actively studying the Millennial Generation. 

For the next eleven years, Kristin surveyed and interviewed students who came through her Communication classes. Students ranged from children of NASA rocket scientist to military "brats" who spent years living across the United States.  Data was collected on everything from future family plans, to ideal work hours, and measured across the decade. This information was collated and put into a humorous and informative presentation that has been given over 200 times since June of 2013 at conferences and companies across the country. 

        Meet the Team

Kristin T. Scroggin

Kristin Scroggin can't do math or bake a pie, but she is a GREAT speaker! Kristin has her Masters in Communication Studies, Bachelors in Communication Arts and has been a Communications Lecturer at the University of Alabama in Huntsville for 11 years. Her passion is generational diversity, and for the past five years, she has spoken at conferences and organizations across the United States ranging from Fortune 500 companies to small non-profits. Obsessed with travel and desperate to see the world, she and her husband try to keep their heads above water while parenting their four children and any foster children who come their way.


Managing Partner & Lead Trainer


Heather Lebischak

Heather Lebischak received her Bachelor’s degree from the University of Montevallo in 2001.  While her degree is in Kinesiology which she utilizes in the group fitness classes she teaches, her full-time job is as a legal assistant/paralegal in Birmingham, Alabama.  She has worked in the areas of Labor & Employment and Employee Benefits for over 15 years.  Working in these areas has given her valuable insight into the world of human resources and the issues that they face on a daily basis.  Her experience includes working on discrimination lawsuits, charges, and complaints; drafting, amending, and reviewing both retirement and health and welfare plans; writing client bulletins for changes in the employee benefits world; and maintaining and updating an extensive database of documents for trial.  This experience combined with her organizational skills allow her to juggle multiple tasks and projects while consistently ensuring client satisfaction.


cOO/Marketing Director


Sgt. Chris Atkinson

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TRaining & Development Specialist

Born and raised in Jamaica, Chris transferred his passion for speaking to the states at 17 years old when he was accepted into the Junior Statesman of America Program at Yale University. He walked away with the best speaker award during his attendance and vowed one day he would "speak for a living."  He has spent the past seven years proudly serving in the Alabama National Guard, including two deployments (Afghanistan and Kuwait). Through every job he has held in the military, from military police to engineer to a mechanic, there is one job he excels at...motivating others. Chris has led and learned from every generation during his time as a Sergeant and has a unique view of generational differences as someone who was raised outside of the United States but works in the United States.  Chris's #1 passion is his motorcycle, though, don't let him tell you any differently!




  • Alabama Broadcasters Association State Conference Keynote 2017
  • Y'all Connect Social Media Conference 2017
  • AL/MS Section of the American Water Works Association Convention 2017
  • 2nd Annual NonProfit University 2017
  • Leadership Huntsville Diversity Day 2017
  • Larry Blumburg & Associates National Convention 2017
  • Society of Research Administrators Southern/Midwest Annual Conference 2017
  • Alabama County Commissioners Convention 2016
  •  JSU Administrative Professionals Day 2016
  • National Communication Association National Conference 2016
  • Leadership Huntsville Management Academy Day 2016
  • Association of Leadership Programs National Conference 2015
  • Social and Digital Media Strategy Conference 2015
  • National Communication Association National Conference 2015
  •  Huntsville Public Relations BIG Marketing Event 2015
  • Alabama Rehabilitation Association Training Conference 2015
  • Jacksonville State Administrative Professionals Conference 2015
  • North Alabama Society for Human Resources Management Conference 2016.  
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Society of Human Resource Management (SHRM) EVENTS: 

  • Tuscaloosa Human Resource Professionals Leadership Workshop - Tuscaloosa, AL - Keynote Speaker 2017
  • Lake Washington Human Resources Association - Seattle, WA - Breakout Speaker 2017
  • State of Alabama SHRM- Birmingham, AL - Keynote Speaker 2016
  • North Alabama Society for Human Resources Management - Huntsville, AL - Keynote Speaker  2016, 2015, 2014 
  • State of Alabama SHRM - Birmingham, AL - Breakout Speaker 2015

Satisfied Customers

"The Moseley Team wishes to express our gratitude. From the Executive leadership to the mid-managers, we are still talking about the value you provided in your motivational and informative management training session. And, I stress the word, “value.” When we are constantly talking in terms of ROI, your training is a definite return on investment! I highly recommend you to any corporation or organization that wants to navigate the challenges of multi-generational team building with success."

/ Moseley Technical Services /


"Generation 'Them' Navigating the Multi-Generational Workplace, was a great way to end the day. It was a very informative and humorous look at the challenges we face in the workplace AND our personal lives with regard to generational communication gaps."

/Lake Washington Human Resources Association/


"Kristin is dynamic and tells it like it is. Her insight is spot on -- she has a great handle on explaining how different generations interact. She'll also have you rolling with laughter. She is entertaining and intelligent. One of the best speakers I've ever seen, with practical advice on how to help different people of different ages in your company work together more successfully."

/WHNT 19 News/


"Kristin Scroggin’s subject matter about generational differences in the workplace was especially timely for our Association’s membership of county officials. She was able to capture the attention of the entire room—from the department head with 30 years of experience, to the entry-level employee right out of college. Her presentation was informative and thought-provoking, and her humorous, real-life examples kept the audience fully engaged with the subject matter. Kristin was also easy to work with, and very accessible during the booking process. I looking forward to working with her again.”."

/Association of County Commissions of Alabama /